{"id":168,"date":"2017-02-27T14:55:20","date_gmt":"2017-02-27T22:55:20","guid":{"rendered":"https:\/\/www.yakimawa.gov\/services\/economic-development\/?page_id=168"},"modified":"2017-02-27T14:57:15","modified_gmt":"2017-02-27T22:57:15","slug":"air-service","status":"publish","type":"page","link":"https:\/\/www.yakimawa.gov\/services\/economic-development\/air-service\/","title":{"rendered":"Air Service"},"content":{"rendered":"<h2>Progress<\/h2>\n<p>No updates at this time.<\/p>\n<h2>Goal<\/h2>\n<p>Sustain\u00a0and\u00a0increase\u00a0commercial\u00a0airline\u00a0service\u00a0at\u00a0the\u00a0Yakima\u00a0Airport\u00a0(YKM).<\/p>\n<h2>Why Important?<\/h2>\n<p>To\u00a0competitively\u00a0meet\u00a0the\u00a0travel\u00a0needs\u00a0of\u00a0business\u00a0and\u00a0residents,\u00a0Yakima\u00a0needs\u00a0to\u00a0continue\u00a0efforts\u00a0to expand\u00a0air\u00a0services\u00a0\u2013\u00a0both\u00a0frequency\u00a0and\u00a0additional\u00a0destinations. Quality\u00a0air\u00a0service\u00a0is\u00a0critical\u00a0to\u00a0growing both\u00a0the\u00a0economy\u00a0and\u00a0local\u00a0tourism.\u00a0An\u00a0active\u00a0airport\u00a0generates\u00a0funds\u00a0for\u00a0airport\u00a0operations, maintenance\u00a0and\u00a0capital\u00a0expenditures. On\u00a0top\u00a0of\u00a0these\u00a0benefits,\u00a0high\u00a0quality\u00a0and\u00a0expanding\u00a0air\u00a0service helps\u00a0Yakima\u00a0make\u00a0its\u00a0mark\u00a0on\u00a0the\u00a0national\u00a0map\u00a0as\u00a0a\u00a0significant\u00a0regional\u00a0center.<\/p>\n<h2>Tactics \u2013 Air Service<\/h2>\n<ul>\n<li>Formalize\u00a0airport\u00a0sales\u00a0team<\/li>\n<li>Research\u00a0how\u00a0competitors\u00a0are\u00a0organized,\u00a0funding\u00a0sources,\u00a0and\u00a0marketing\u00a0strategies\u00a0to support\/expand\u00a0commercial\u00a0air\u00a0service<\/li>\n<li>Investigate\u00a0new\u00a0funding\u00a0sources\u00a0to\u00a0attract\u00a0and\u00a0retain\u00a0commercial\u00a0air\u00a0service<\/li>\n<li>Nurture\u00a0existing\u00a0partnerships\u00a0(Alaska\u00a0Airlines,\u00a0Horizon\u00a0Air,\u00a0Virgin\u00a0America)<\/li>\n<li>Consider\u00a0incentive\u00a0programs\u00a0and\u00a0package\u00a0for\u00a0targeting\u00a0new\u00a0destinations\/carriers<\/li>\n<li>Continue\u00a0FLY\u00a0YKM\u00a0marketing\u00a0plan<\/li>\n<\/ul>\n<h2>Core Working Group \u2013 Air Service<\/h2>\n<table class=\"table table-striped table-bordered\">\n<tbody>\n<tr>\n<th scope=\"row\">Lead<\/th>\n<td>City\u00a0of\u00a0Yakima\u00a0\u2013\u00a0Airport<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Team<\/th>\n<td>Air\u00a0Service\u00a0Development\u00a0&amp;\u00a0Consulting:\u00a0AirPlanners,\u00a0LLC<br \/>\nCity\u00a0of\u00a0Yakima\u00a0\u2013\u00a0Economic\u00a0Development\u00a0Department<br \/>\nCity\u00a0of\u00a0Union\u00a0Gap<br \/>\nGreater\u00a0Yakima\u00a0Chamber\u00a0of\u00a0Commerce<br \/>\nHispanic\u00a0Chamber\u00a0of\u00a0Commerce\u00a0of\u00a0Yakima<br \/>\nYakima\u00a0Valley\u00a0Tourism<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Resources<\/th>\n<td>Federal\u00a0Aviation\u00a0Administration<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Progress No updates at this time. Goal Sustain\u00a0and\u00a0increase\u00a0commercial\u00a0airline\u00a0service\u00a0at\u00a0the\u00a0Yakima\u00a0Airport\u00a0(YKM). Why Important? To\u00a0competitively\u00a0meet\u00a0the\u00a0travel\u00a0needs\u00a0of\u00a0business\u00a0and\u00a0residents,\u00a0Yakima\u00a0needs\u00a0to\u00a0continue\u00a0efforts\u00a0to expand\u00a0air\u00a0services\u00a0\u2013\u00a0both\u00a0frequency\u00a0and\u00a0additional\u00a0destinations. Quality\u00a0air\u00a0service\u00a0is\u00a0critical\u00a0to\u00a0growing both\u00a0the\u00a0economy\u00a0and\u00a0local\u00a0tourism.\u00a0An\u00a0active\u00a0airport\u00a0generates\u00a0funds\u00a0for\u00a0airport\u00a0operations, maintenance\u00a0and\u00a0capital\u00a0expenditures. On\u00a0top\u00a0of\u00a0these\u00a0benefits,\u00a0high\u00a0quality\u00a0and\u00a0expanding\u00a0air\u00a0service helps\u00a0Yakima\u00a0make\u00a0its\u00a0mark\u00a0on\u00a0the\u00a0national\u00a0map\u00a0as\u00a0a\u00a0significant\u00a0regional\u00a0center. Tactics \u2013 Air Service Formalize\u00a0airport\u00a0sales\u00a0team Research\u00a0how\u00a0competitors\u00a0are\u00a0organized,\u00a0funding\u00a0sources,\u00a0and\u00a0marketing\u00a0strategies\u00a0to support\/expand\u00a0commercial\u00a0air\u00a0service Investigate\u00a0new\u00a0funding\u00a0sources\u00a0to\u00a0attract\u00a0and\u00a0retain\u00a0commercial\u00a0air\u00a0service Nurture\u00a0existing\u00a0partnerships\u00a0(Alaska\u00a0Airlines,\u00a0Horizon\u00a0Air,\u00a0Virgin\u00a0America) Consider\u00a0incentive\u00a0programs\u00a0and\u00a0package\u00a0for\u00a0targeting\u00a0new\u00a0destinations\/carriers Continue\u00a0FLY\u00a0YKM\u00a0marketing\u00a0plan Core Working Group \u2013 Air Service Lead City\u00a0of\u00a0Yakima\u00a0\u2013\u00a0Airport Team Air\u00a0Service\u00a0Development\u00a0&amp;\u00a0Consulting:\u00a0AirPlanners,\u00a0LLC City\u00a0of\u00a0Yakima\u00a0\u2013\u00a0Economic\u00a0Development\u00a0Department City\u00a0of\u00a0Union\u00a0Gap Greater\u00a0Yakima\u00a0Chamber\u00a0of\u00a0Commerce Hispanic\u00a0Chamber\u00a0of\u00a0Commerce\u00a0of\u00a0Yakima Yakima\u00a0Valley\u00a0Tourism Resources Federal\u00a0Aviation\u00a0Administration<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-168","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.yakimawa.gov\/services\/economic-development\/wp-json\/wp\/v2\/pages\/168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yakimawa.gov\/services\/economic-development\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.yakimawa.gov\/services\/economic-development\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.yakimawa.gov\/services\/economic-development\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yakimawa.gov\/services\/economic-development\/wp-json\/wp\/v2\/comments?post=168"}],"version-history":[{"count":3,"href":"https:\/\/www.yakimawa.gov\/services\/economic-development\/wp-json\/wp\/v2\/pages\/168\/revisions"}],"predecessor-version":[{"id":208,"href":"https:\/\/www.yakimawa.gov\/services\/economic-development\/wp-json\/wp\/v2\/pages\/168\/revisions\/208"}],"wp:attachment":[{"href":"https:\/\/www.yakimawa.gov\/services\/economic-development\/wp-json\/wp\/v2\/media?parent=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}