{"id":192,"date":"2017-02-27T16:38:39","date_gmt":"2017-02-28T00:38:39","guid":{"rendered":"https:\/\/www.yakimawa.gov\/services\/economic-development\/?page_id=192"},"modified":"2017-02-27T16:38:39","modified_gmt":"2017-02-28T00:38:39","slug":"image-campaign","status":"publish","type":"page","link":"https:\/\/www.yakimawa.gov\/services\/economic-development\/image-campaign\/","title":{"rendered":"Image Campaign"},"content":{"rendered":"<h2>Progress<\/h2>\n<p>No updates at this time.<\/p>\n<h2>Goal<\/h2>\n<p>Enhance\u00a0local\u00a0pride\u00a0in\u00a0community\u00a0and\u00a0foster\u00a0positive\u00a0\u201cbuzz\u201d\u00a0about\u00a0Yakima.<\/p>\n<h2>Why Important?<\/h2>\n<p>With\u00a0a\u00a0positive\u00a0perception\u00a0and\u00a0experience\u00a0in\u00a0Yakima,\u00a0people\u00a0will\u00a0come\u00a0to\u00a0visit\u00a0or\u00a0live\u00a0in\u00a0Yakima\u00a0and choose\u00a0to\u00a0stay.\u00a0If\u00a0residents\u00a0are\u00a0vested\u00a0they\u00a0will\u00a0promote\u00a0and\u00a0invest\u00a0in\u00a0the\u00a0community.\u00a0Yakima\u00a0Valley Tourism,\u00a0Yakima\u00a0County\u00a0Development\u00a0Association\u00a0and\u00a0both Chambers\u00a0of\u00a0Commerce\u00a0do\u00a0an\u00a0 extraordinary\u00a0job\u00a0of\u00a0marketing\u00a0Yakima\u00a0externally.\u00a0There\u00a0is\u00a0an\u00a0opportunity\u00a0to\u00a0leverage\u00a0the\u00a0vibrant\u00a0and positive\u00a0external\u00a0marketing\u00a0to\u00a0residents\u00a0and\u00a0local\u00a0businesses\u00a0so\u00a0that\u00a0they\u00a0play\u00a0an\u00a0important\u00a0role\u00a0in speaking\u00a0positively\u00a0about\u00a0the\u00a0community.<\/p>\n<h2>Tactics \u2013 Image Campaign<\/h2>\n<ul>\n<li>Invite\u00a0participation\u00a0and\u00a0launch\u00a0Working\u00a0Group\u00a0\u2013\u00a0engage\u00a0local\u00a0media\u00a0to\u00a0partner<\/li>\n<li>Research\u00a0to\u00a0understand\u00a0current\u00a0Yakima\u00a0brand\u00a0and\u00a0marketing\u00a0programs<\/li>\n<li>Research\u00a0what\u00a0other\u00a0communities\u00a0are\u00a0doing\/have\u00a0done\u00a0to\u00a0increase\u00a0pride\u00a0locally<\/li>\n<li>Conduct\u00a0local\u00a0perception\u00a0survey\/research\u00a0to\u00a0document\u00a0baseline\u00a0of\u00a0perceptions<\/li>\n<li>Develop\u00a0internal\u00a0image\/pride\u00a0campaign\u00a0focused\u00a0on\u00a0positive\u00a0stories\u00a0and\u00a0progress\u00a0being\u00a0made\n<ul>\n<li>Potential\u00a0mediums\/approaches:\u00a0authored\u00a0news\u00a0column,\u00a0television\u00a0interviews,\u00a0editorial board\u00a0meetings,\u00a0speaker\u2019s\u00a0bureau,\u00a0social\u00a0media,\u00a0student\u00a0video\u00a0contests,\u00a0picture\u00a0contests<\/li>\n<li>Possibly\u00a0phase\u00a0campaign\u00a0in\u00a0order\u00a0to\u00a0get\u00a0into\u00a0action\u00a0sooner<\/li>\n<li>Investigate\u00a0and\u00a0procure\u00a0funding\u00a0for\u00a0implementation\u00a0(as\u00a0needed)<\/li>\n<\/ul>\n<\/li>\n<li>Engage\u00a0wide\u00a0range\u00a0of\u00a0partners\u00a0to\u00a0carry\u00a0out\u00a0campaign<\/li>\n<li>Monitor\u00a0results\u00a0via\u00a0subsequent\u00a0surveys\u00a0to\u00a0measure\u00a0change\u00a0in\u00a0perceptions<\/li>\n<\/ul>\n<h2>Core Working Group \u2013 Image Campaign<\/h2>\n<table class=\"table table-striped table-bordered\">\n<tbody>\n<tr>\n<th scope=\"row\">Lead<\/th>\n<td>Greater\u00a0Yakima\u00a0Chamber\u00a0of\u00a0Commerce\u00a0&amp;\u00a0Hispanic\u00a0Chamber\u00a0of Commerce\u00a0of\u00a0Yakima<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Team<\/th>\n<td>City\u00a0of\u00a0Yakima\u00a0\u2013\u00a0Communications\u00a0Department<br \/>\nI \u2665\u00a0Yakima Local\u00a0television\u00a0stations:\u00a0KAPP,\u00a0KNDO\/KNDU,\u00a0KIMA,\u00a0FOX\u00a041,\u00a0KCYU,\u00a0Grupo Hispanavision, Univision<br \/>\nYakima\u00a0Advertising\u00a0Federation<br \/>\nYakima\u00a0Herald<br \/>\nYakima\u00a0Valley\u00a0Business\u00a0Times<br \/>\nYakima\u00a0Valley\u00a0Tourism<br \/>\nYoung\u00a0Leaders\u00a0of\u00a0Yakima\/United\u00a0Way<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Resources<\/th>\n<td>Breweries\/craft\u00a0beverage\u00a0businesses<br \/>\nYakima\u00a0Arts\u00a0Commission<br \/>\nYakima\u00a0area\u00a0service\u00a0groups<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Progress No updates at this time. Goal Enhance\u00a0local\u00a0pride\u00a0in\u00a0community\u00a0and\u00a0foster\u00a0positive\u00a0\u201cbuzz\u201d\u00a0about\u00a0Yakima. Why Important? With\u00a0a\u00a0positive\u00a0perception\u00a0and\u00a0experience\u00a0in\u00a0Yakima,\u00a0people\u00a0will\u00a0come\u00a0to\u00a0visit\u00a0or\u00a0live\u00a0in\u00a0Yakima\u00a0and choose\u00a0to\u00a0stay.\u00a0If\u00a0residents\u00a0are\u00a0vested\u00a0they\u00a0will\u00a0promote\u00a0and\u00a0invest\u00a0in\u00a0the\u00a0community.\u00a0Yakima\u00a0Valley Tourism,\u00a0Yakima\u00a0County\u00a0Development\u00a0Association\u00a0and\u00a0both Chambers\u00a0of\u00a0Commerce\u00a0do\u00a0an\u00a0 extraordinary\u00a0job\u00a0of\u00a0marketing\u00a0Yakima\u00a0externally.\u00a0There\u00a0is\u00a0an\u00a0opportunity\u00a0to\u00a0leverage\u00a0the\u00a0vibrant\u00a0and positive\u00a0external\u00a0marketing\u00a0to\u00a0residents\u00a0and\u00a0local\u00a0businesses\u00a0so\u00a0that\u00a0they\u00a0play\u00a0an\u00a0important\u00a0role\u00a0in speaking\u00a0positively\u00a0about\u00a0the\u00a0community. Tactics \u2013 Image Campaign Invite\u00a0participation\u00a0and\u00a0launch\u00a0Working\u00a0Group\u00a0\u2013\u00a0engage\u00a0local\u00a0media\u00a0to\u00a0partner Research\u00a0to\u00a0understand\u00a0current\u00a0Yakima\u00a0brand\u00a0and\u00a0marketing\u00a0programs Research\u00a0what\u00a0other\u00a0communities\u00a0are\u00a0doing\/have\u00a0done\u00a0to\u00a0increase\u00a0pride\u00a0locally Conduct\u00a0local\u00a0perception\u00a0survey\/research\u00a0to\u00a0document\u00a0baseline\u00a0of\u00a0perceptions Develop\u00a0internal\u00a0image\/pride\u00a0campaign\u00a0focused\u00a0on\u00a0positive\u00a0stories\u00a0and\u00a0progress\u00a0being\u00a0made Potential\u00a0mediums\/approaches:\u00a0authored\u00a0news\u00a0column,\u00a0television\u00a0interviews,\u00a0editorial board\u00a0meetings,\u00a0speaker\u2019s\u00a0bureau,\u00a0social\u00a0media,\u00a0student\u00a0video\u00a0contests,\u00a0picture\u00a0contests Possibly\u00a0phase\u00a0campaign\u00a0in\u00a0order\u00a0to\u00a0get\u00a0into\u00a0action\u00a0sooner Investigate\u00a0and\u00a0procure\u00a0funding\u00a0for\u00a0implementation\u00a0(as\u00a0needed) Engage\u00a0wide\u00a0range\u00a0of\u00a0partners\u00a0to\u00a0carry\u00a0out\u00a0campaign Monitor\u00a0results\u00a0via\u00a0subsequent\u00a0surveys\u00a0to\u00a0measure\u00a0change\u00a0in\u00a0perceptions Core Working Group \u2013 Image Campaign Lead Greater\u00a0Yakima\u00a0Chamber\u00a0of\u00a0Commerce\u00a0&amp;\u00a0Hispanic\u00a0Chamber\u00a0of Commerce\u00a0of\u00a0Yakima Team City\u00a0of\u00a0Yakima\u00a0\u2013\u00a0Communications\u00a0Department I \u2665\u00a0Yakima Local\u00a0television\u00a0stations:\u00a0KAPP,\u00a0KNDO\/KNDU,\u00a0KIMA,\u00a0FOX\u00a041,\u00a0KCYU,\u00a0Grupo Hispanavision, Univision Yakima\u00a0Advertising\u00a0Federation Yakima\u00a0Herald Yakima\u00a0Valley\u00a0Business\u00a0Times Yakima\u00a0Valley\u00a0Tourism Young\u00a0Leaders\u00a0of\u00a0Yakima\/United\u00a0Way Resources Breweries\/craft\u00a0beverage\u00a0businesses<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-192","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.yakimawa.gov\/services\/economic-development\/wp-json\/wp\/v2\/pages\/192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yakimawa.gov\/services\/economic-development\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.yakimawa.gov\/services\/economic-development\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.yakimawa.gov\/services\/economic-development\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yakimawa.gov\/services\/economic-development\/wp-json\/wp\/v2\/comments?post=192"}],"version-history":[{"count":5,"href":"https:\/\/www.yakimawa.gov\/services\/economic-development\/wp-json\/wp\/v2\/pages\/192\/revisions"}],"predecessor-version":[{"id":210,"href":"https:\/\/www.yakimawa.gov\/services\/economic-development\/wp-json\/wp\/v2\/pages\/192\/revisions\/210"}],"wp:attachment":[{"href":"https:\/\/www.yakimawa.gov\/services\/economic-development\/wp-json\/wp\/v2\/media?parent=192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}