Communications & Public Affairs Director – Randy Beehler

Communications & Public Affairs Director Randy Beehler is responsible for the overall operation of the Community Relations office and meeting the office’s three primary areas of responsibility. The Communications & Public Affairs Director serves as the franchise officer for the nine telecommunications franchises and the one cable communications system franchise currently in effect. The Communications & Public Affairs Director oversees operation of the City’s public access (YCTV) and government access (Y-PAC) cable television services. The Communications & Public Affairs Director is also responsible for the City’s community relations program which focuses on proactive media relations, communications training for City staff and elected officials, and the creation of more and better ways for community members to take part in the development and implementation of public policy.  The Communications & Public Affairs Director also serves as the City’s primary spokesperson.

Senior Community Relations Specialist – Bonnie Lozano

Senior Community Relations Specialist Bonnie Lozano is responsible for day-to-day operation of the City’s public access (YCTV) and government access (Y-PAC) cable television services. The Senior Community Relations Specialist produces a wide variety of information including news releases, videos, marketing material, etc. that is distributed to the community using the City’s various media platforms. The Senior Community Relations Specialist works together with the Communications & Public Affairs Director to develop and implement the City’s community relations program and community outreach efforts.  The Senior Community Relations Specialist also serves as the office’s purchasing agent, initiating and tracking various equipment purchases.

Community Relations Specialist – Sean Davido

Community Relations Specialist Sean Davido is responsible for creating a variety of information about City programs, services, and initiatives and distributing that information using the City’s various media platforms.  The Community Relations Specialist serves as the City’s primary videographer and photographer.  The Community Relations Specialist coordinates use of the City’s social media platforms and creates customized information for those platforms.  The Community Relations Specialist also researches and makes equipment purchase recommendations for the Community Relations office as well as other City departments and divisions.

Community Relations Assistant – John Fannin

Community Relations Assistant John Fannin is responsible for researching, writing, and editing videos, speeches, newsletters, news releases, promotional materials, e-mails, website posts, social media posts, etc., and designing or identifying and incorporating original graphics, photographs, etc. for such materials.  The Community Relations Assistant also records and post-produces programming for Yakima Public Affairs Channel (Y-PAC).  Additionally, the Community Relations Assistant regularly monitors and evaluates media coverage related to City activities, policies, programs, etc., provides assistance to other City staff in the development and dissemination of information regarding City programs, services, projects, and initiatives, and participates in the coordination of special events, meetings, community forums, conferences, training workshops, projects, exhibits, and other activities related to the City’s community relations program.

Municipal Producer – Mike Brown

Municipal Producer Mike Brown is responsible for production of government access programming on Y-PAC, the City’s government access TV channel, which is carried on Charter Cable channel 22. The Municipal Producer researches potential events or issues which Y-PAC may provide coverage of. The Municipal Producer also is responsible for providing coverage of City events such as City Council meetings, Hearing Examiner hearings, City Council Committee meetings, and other public affairs events such as appearances by notable speakers, elections, etc. The Municipal Producer also serves as an advisor to City divisions and departments regarding the purchase and use of video equipment.

Summary

Being a small staff, each Community Relations office staff member performs many tasks as they develop. The responsibilities listed above represent the primary duties of each staff position. However, staff responsibilities extend beyond those listed. Questions about specific staff or office responsibilities should be directed to the Communications & Public Affairs Director.